As a consumer, how often do you use search engines for finding the right product?
It is no surprise that the current online marketplace is greatly suffering with a supply-and-demand imbalance. The demand for quality content, specifically videos that are entertaining yet informative, far outweighs the supply.
“Facebook users can now earn Facebook credits in exchange for watching video ads in games.” No doubt, this is Facebook’s way of enabling brand advertising for its users but what I really wonder is – how can incentivized views lead to more effective digital advertising today?Engagement advertising giant, SocialVibe, raised $20 million in March.“What we’ve learned from millions of interactions is people like free stuff and now Facebook users can earn credits simply by participating with the advertiser to get that free stuff,” said Jay Samit, CEO of Social Vibe. “This kind of advertising satisfies what brands have been looking for – an opt-in experience with a reach greater than TV and highly targeted.”
- What happens to the quality of the views?
- Are these views just as valuable?
- Are these viewers really consumers?
- Is it the audience that the marketers really want?
In today’s interconnected world, the competitive advantage of any business is largely determined by the degree of technology adoption, utilization and connection with the target audience. Researchers often argue that without a critical mass of local content, Arab countries cannot reap the benefits of the global information revolution.
Rising need of Arabic content online
People who stay away from social media are ignoring a powerful way to connect with women buyers. The number of female users on top social media sites is increasing at a very rapid rate and more and more women are getting active on social media networks.
E-commerce has translated the retail shopping experience into power shopping – quick, easy and fun. So, now users can save time and money by shopping online. But what propels e-commerce to be the way of the future?