Display advertising is an Online Marketing strategy which works by placing a banner advertisement on a third party website for the following purposes:
1. Brand awareness
2. Clicks to the advertiser website
3. Leads or buyers for a specific product or service
4. Communicate or announce an offer
5. Launch of a new product
6. Any other Marketing objective that you can think of
Usually marketers would use this powerful strategy, i.e. online banner display advertisements as a push strategy to connect effectively with their target audience. Nothing beats this strategy simply because it is very targeted, timed, and controlled in all ways. More about this will follow in future postings.
If you have been thinking that this is an obsolete marketing channel, then you have to reconsider your assumptions. Online banner display advertising can be so powerful that it could be the only solution for a marketer to get what he/she wants.