Social Media Marketing

Use of Social Media in HealthcareSocial Media is a powerful marketing channel for all industries, and especially for the healthcare industry. Use of Social Media in Healthcare proved to be an effective strategy for many organizations.

Below, you will find some of the best resources related to the use of Social Media in Healthcare. At the end of the post, you will be able to learn how to use Social Media in Healthcare…

Consumer use of social media in healthcare

Consumer use of social media in healthcare. Social media is becoming a bigger part of the collection of health information, but it varies by health condition and treatment options how patients use social channels during their

Farris Timimi, MD, Discusses the Role and Use of Social Media in Healthcare

“This isn’t an addition to your job. This is part of your job,” says Mayo Clinic cardiologist and Medical Director of Mayo Clinic’s Center for Social Media, Farris Timimi, MD, when discussing the role and use of social media in health care. “This is …

Social Media Gets an A+ For Use in Healthcare

Social Media Gets an A+ For Use in Healthcare. Social media has mostly been talked about in the negative when it comes to hospitals and healthcare organizations. Data breaches – Confidential records, with personal info like Social Security…

Healthcare Social Media: Time To Get On Board

Healthcare Social Media: Time To Get On BoardInformationWeekIn a recent interview with InformationWeek Healthcare, Hood said potential stumbling blocks include understaffing of the social media effort; clumsy use, namely using the wrong social media…

Social Media “Likes” Healthcare

Social Media Likes Healthcare is a PwC report providing insight into what some of the largest healthcare providers are doing in the social media landscape. Integrating social media data/analytics into the organization; Measuring the effectiveness/linking to ROI; Educating staff on how to effectively use social media; Keeping up with the pace of technology change; Responding to information identified via social media; Sharing of patient identifiable information/HIPAA

Are you ready to the use of Social Media in Healthcare industry?
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LinkedIn for Businesses

LinkedIn is one of the most effective social media marketing channels for businesses. People do business with people, and LinkedIn is the largest social media network for business professionals on earth!

There are endless number of opportunities from using LinkedIn for businesses, such as for sales, business development, marketing, HR & recruitment, among many others. Below are some of the noticeable resources on why to use LinkedIn for Business. At the end of this post, you will have the chance to learn more:

LinkedIn For Business

LinkedIn for Business – It’s billed as the social network for professionals, but now LinkedIn is trying to be the viable social media option for businesses. LinkedIn for business LinkedIn for Business -The social network, with 120 million members wor…

Linkedin For Businesses and Professionals: How It Works

Linkedin for businesses and professionals has become a serious networking tool with over 150 million users. Learn from the experts about Linkedin by connecting with Local Pulse Marketing for Social Media Quick Start

How To Promote Your Business On LinkedIn

It’s a goldmine for businesses that need new connections. LinkedIn looks a lot like Facebook, but with a targeted audience that companies can take advantage of. The best part: many of the solutions for increasing the presence of your business on LinkedIn are free and easy to use.

2 Tips to Harness the Marketing Potential of LinkedIn

The social media network LinkedIn is often used by consumers as a way of marketing themselves for career purposes. However, unbeknownst to many businesses, the tool can also be used to raise marketing awareness and

10 LinkedIn Tips for Growing Your Business

LinkedIn is designed to better connect business professionals. These 10 profile tips will enhance your business networking with LinkedIn.

Using LinkedIn to build business: Nine ideas

LinkedIn has over 161 million professional users in some 200 different countries, making it the ideal tool for savvy SMBs owners looking to build their business.

Are you ready to take full advantage of using LinkedIn for Businesses?
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It seems there’s a Facebook-related headline every week and for many reasons – Keep in mind how Generation Z connects today. But where does that leave TV when it comes to reaching out to audiences? Here’s my take on Facebook and its role in advertising:

While the industry debates Facebook’s worth, its necessity, and its value in digital advertising, it is becoming increasingly clear to me that it will indeed become a strong contender for “the most effective advertising medium” sometime in the near future.
The last bastion of traditional advertising, the TV, is often deemed to be a time-waster for most consumers. Brands purchase viewership based on TRPs and in their attempt to reach the right audience, they fail gravely by picking the most popular soap or reality show to make their point. No surprise, these brands need a reality check themselves!
With TV advertisements, it is difficult to measure the size and makeup of the audience that views them. Since most ads are purely aesthetic they often provide NO measurable performance metric to represent the consumers.
Facebook, on the other hand, seems to have hit the nail on the head. It guarantees audience reach and frequency of ad delivery along with direct links to the seller’s products. You can target real people, not anonymous cookies, who actually take interest in buying a product like yours.
Also, Facebook allows advertisers to reach out to the desired audiences, the self-identified fans across highly targeted age ranges, genders and geo-locations. It gives them the ability to: connect with their consumers, convince them and build a relationship that’s essential for a self-generating sales funnel. To add to that, advertisers can reach to their fans’ friends, and friends of friends, and possibly reach out to their competitors’ fans. The Facebook ad options appear to be endless.
Even though TV and Facebook ads may have similar target audiences, Facebook increases the possibility of actually reaching the desired audiences. It is worth mentioning, as well, that the real impact of Facebook is in its ability to cut down television budgets.
In the meantime, for those who want to maximize brand engagement and consumer advocacy, I would recommend you coordinate your Facebook and TV efforts well and make the most of this giant social media network for effective advertising.
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People who stay away from social media are ignoring a powerful way to connect with women buyers. The number of female users on top social media sites is increasing at a very rapid rate and more and more women are getting active on social media networks.

In a recent study conducted by ShesConnected, of the women who use social media tools like Facebook and Twitter, 59% say they check these sites multiple times per day. In fact, this is the reason why many big cosmetic brands are integrating social media with their offline campaigns.
“Conversations between companies and female consumers are moving beyond ‘what do you want?’ types of questions,” said Rashmi Sinha, CEO and co-founder of SlideShare. “Companies are starting to use social media to secure real-time feedback from women on products, services, and marketing campaigns—sometimes before they go to market.”

On a local level, according to anaZahra.com, 71% of the women participating in the study belonged to a social networking site; 66% connect with friends online on a daily basis; 83% access the internet from home; 34% spend at least 10 hours a week online, and 45% read articles and magazines online.
As the number of female social media users increases, we are likely to see more interest-based online marketing. However, the interest itself is greatly influenced by some key decision-making characteristics that include:
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Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?

Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.

The most challenging part of implementing a successful social media campaign is pulling in the relevant audience. Like in any other website, social media is driven by content.

It is common to find Twitter accounts without followers and Facebook pages without fans. You have to provide value to get value. Below are a few pointers on how to effectively do so.

Provide useful medical information

The internet is filled with medical advice from quacks. Consumers of such information can end up complicating their conditions further. Healthcare institutions can help bridge this gap by providing those in need with proper information and advice through social media.

You can provide simple solutions to common ailments and later follow up to determine the level of success. For complicated medical conditions, you can simply refer them to specialists in that field even though they do not belong to your organization.

This helps build trust and validates your noble intentions. You should never indulge in self promotion in the social media space. Users find it repulsive.

Social media enables you to have a one on one conversation with those seeking information. This builds your reputation and positions your institution as the go to source of reliable healthcare information.

This is the most effective way of marketing your products and services at almost no cost.

Social media can also bo effectively used to raise awareness about healthcare issues and be used to promote a health lifestyle.

For example, GE Healthcare’s Get Fit social media competition on Twitter aimed to raise awarenss about cancer prevention and healthy living. The campaign elicited a strong response from the Middle East, with residents in Lebanon, Saudi Arabia and the UAE actively taking part to endorse a healthy lifestyle.

The GE global campaign took place as competition between different continents, where Twitter users simply tweeted what they were doing to to strive for a healthier lifestyle, with each tweet including a country-specific Get Fit hash tag.

The Get Fit website showed a map showing which continent generated the most ‘healthy tweets’. The winning country in that continent (as determined by open vote) received a $20,000 donation to the Red Cross or Red Crescent society operating in that country.

Listen

Whether you like it or not, your clients are on social media and are talking about you. You can either choose to engage them or ignore them at your peril.

To successfully engage them, you first need to listen to what is being said about your organization and others in the industry.

This does not have to take too much time as there are apps that help you do this without too much of a hustle. There are many tools and specialists that can help you to track and analyze what is being said on Facebook, Twitter and other social media platforms.

Listening allows you to fashion your communication with your audience according to their needs. Most healthcare providers make the mistake of throwing information at people yet they are unaware of their needs.

Initiate conversation

Instead of waiting for your audience to initiate conversation it is most often prudent to do so yourself. Although your audience may have ideas and suggestions on how to improve your products and services they may not voice them unless prompted.

You can leverage the power of social media to get feedback on any new products, payment procedures, doctor reviews and any other issues.

During large scale disasters that require emergency medical response, a hospital can use social media to give the public updates on the status of the crisis. You can give hotlines for the public to call in case they are stranded, survival tips, number of casualties and any other relevant information.

You can also help people find their loved ones who may have been admitted at your facility. A pharmaceutical company can share information on new drugs to fight epidemics and tips on avoiding infection.

This will grow your influence among members of the online community as more people seek out and share the information you provide.

A good example of a healthcare brand actively engaging in conversation on social networks is skincare services company, Kaya Skin Clinic. The skin speclalist actively replies to queries on Facebook, resolving issues and there-by building strong relationships with customers.

Take action

The most important thing on social media is reputation. You should guard it at all costs. Be truthful always. If an issue is raised, make sure that you respond to it and act accordingly. Failure to keep your word can damage the reputation of any healthcare institution irreparably.

Check your social media accounts regularly for any requests or comments that may need immediate response. Hiring a dedicated resource to do so can be a good idea.

Involve employees

To make your foray into social media successful you have to involve all the employees. Make it a team sport and they will gladly contribute to the growth of your influence in the social media space.

At the end of the day, employees are people who relate with others on social media. By recruiting them as evangelists you can increase the likelihood of success in your social media campaign.

Econsultancy’s next Social Media Marketing training course takes place in Dubai on 22nd February 2012.This one-day workshop looks at the effect of social media and web 2.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content. Book your place now.

Image credit: GE Healthcare’s Get Fit campaign website, Kaya Skin Clinic on Facebook

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