display advertising

Display advertising is an Online Marketing strategy which works by placing a banner advertisement on a third party website for the following purposes:

1. Brand awareness
2. Clicks to the advertiser website
3. Leads or buyers for a specific product or service
4. Communicate or announce an offer
5. Launch of a new product
6. Any other Marketing objective that you can think of

Usually marketers would use this powerful strategy, i.e. online banner display advertisements as a push strategy to connect effectively with their target audience. Nothing beats this strategy simply because it is very targeted, timed, and controlled in all ways. More about this will follow in future postings.

If you have been thinking that this is an obsolete marketing channel, then you have to reconsider your assumptions. Online banner display advertising can be so powerful that it could be the only solution for a marketer to get what he/she wants.

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Digital One – The Middle East’s first digital summit on February 10th 2011.

This WSI Digital Marketing Summit, Digital One, is focused on spreading practical knowledge about online social and advertising strategies by objectives as well as dialogue on successful case studies.

Key Topics:

  • Social Media Implementation
  • Case Studies of Social Media Success Stories
  • Content Marketing
  • The Billboards of the Web: Display Advertising
  • Online PR

The Digital One summit would be a great opportunity to learn how to upgrade your business’s online strategy for 2011.


  • Husam Jandal
  • Tracy Spence
  • Francois Muscat
  • Fahed Bizzari

Date and Location: February 2011, 9:00am – 5:00pm, The Address Dubai Marina, Dubai, U.A.E

The event is recommended for CEOs, Marketing Managers, Managing Directors, General Managers, E-Commerce Entrepreneurs & Businessmen, and Senior Level Executives.

Website and Registration: www.DigitalOne.me

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