Create Content your Social Followers Will Want to Share
Following a few key principles and developing a content strategy can increase its chances of generating a greater engagement rate. Learn more.
Going Local vs. Global: How to Choose Your Domain Extension
In today’s Google-search world, it has become not only ideal, but necessary for every organization, company, or institution in the region to have its own website. Be it a small…
Growing and Leveraging Your Online Presence
You need to have a solid, focused digital strategy to grow your online presence. Learn more here.
Micro vs. Macro conversions – Simplified!
There are many factors and channels that contribute to your primary goal of increasing your business’s success with your audience. Learn how macro and micro conversions can help.
Why Online Branding is Important and How To Get it Right
The word ‘branding’ once referred to corporate logos, packaging, and commercial jingles. However, in the online world, the meaning of ‘branding’ has changed. Today, effective branding is less about ‘selling’…
Your Social Media Sucks! (And It Has Nothing To Do With Your Budget)
Social media for your business is a crucial and powerful marketing tool if you know how to use it. If you’re struggling with the competition in your marketplace, you need to act fast and change the way you do business.
Social Media in Healthcare: Resources and How to Effectively Leverage It
Social media can be an incredibly powerful tool for healthcare organizations, but it’s constantly evolving like the healthcare industry itself. Below, I’ll highlight some resources you can leverage to improve…
What it Means to Go Glocal in the Digital Scene
In 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what is…
How Creating Arabic Content Online Can Help Your Business
In today’s interconnected world, the competitive advantage of any business is largely determined by the degree of technology adoption, utilization, and connection with its target audience. Researchers often argue that without a critical mass of local content, Arab countries cannot reap the benefits of the global information revolution.
