Unique Selling Proposition: How to Create a Killer USP
Want to differentiate your brand from competitors? Learn how to create an impactful unique selling proposition (USP) in this detailed marketing guide.
Customer Journey Map: Why You Need It and How to Create One
A customer journey map helps you understand your customer experience and improve it to boost happiness, loyalty, and sales. Learn how to create one here.
Digital Crisis Management: Why, When, and How to Plan
Have an oops moment on social media or coping with upset customers online? Learn the basics of digital crisis management and how to set things right fast here.
Referral Marketing: What It Is & How to Make It Work for You
Referral marketing can turn your relationships into new clients and grow your business exponentially. Learn how to develop a custom referral program here.
7 Effective Strategies for Increasing Customer Stickiness
What exactly is customer stickiness, how does it differ from retention and loyalty, and why is it such a BIG deal? Get the answers and tips to improve it here.
11 Proven SMS Marketing and Sales Use Cases
Not using SMS marketing yet or not getting the results you need? Start building relationships and closing more sales with the business texting tips covered here.
8 Ways Website Hosting Can Kill Your Digital Marketing Efforts
Your website hosting provider impacts your digital marketing success more than you might think. Learn why and what to look for here.
Things Your Digital Marketing Agency Didn’t Tell You
Got a nagging feeling your digital marketing agency is off? I reveal some of the most common secrets marketing agencies keep from their clients here.
Top 5 Disadvantages of Outsourcing Digital Marketing
Need to find a balanced view of the advantages and disadvantages of digital marketing outsourcing? As someone who works with both types of talent, here’s my take.
How to Calculate the Cost of Outsourcing Digital Marketing Activities
From pay-per-click through development and design, get a full breakdown of the cost of outsourcing digital marketing activities here.
