The word ‘branding’ once referred to corporate logos, packaging, and commercial jingles. However, in the online world, the meaning of ‘branding’ has changed. Today, effective branding is less about ‘selling’…
Social media for your business is a crucial and powerful marketing tool if you know how to use it. If you’re struggling with the competition in your marketplace, you need to act fast and change the way you do business.
Social media can be an incredibly powerful tool for healthcare organizations, but it’s constantly evolving like the healthcare industry itself. Below, I’ll highlight some resources you can leverage to improve…
In 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what is…
In today’s interconnected world, the competitive advantage of any business is largely determined by the degree of technology adoption, utilization, and connection with its target audience. Researchers often argue that without a critical mass of local content, Arab countries cannot reap the benefits of the global information revolution.
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